Meeting My "Match!"

Mercy, things have been nuts in The Underworld lately! It's like someone opened a stop-gap at work and it's all been headed my way. As a result, I haven't been able to blather on here in my preferred manner. To bridge the gap until my next post, I'm going to ruminate a little about one of my favorite game shows. Posting a recent pick of Jo Anne Worley on Match Game sort of whetted my appetite for more on that program.

Match Game first saw the light of day all the way back in late 1962 (when it was called The Match Game.) The pilot episode for the series involved two celebrity guests, Peggy Cass (later to become a fixture on To Tell the Truth) and Peter Lind Hayes (a then-famous comic singer and TV sitcom actor.) They each headed a team of three and sought to match answers amongst themselves to such benign questions as “Name a kind of muffin.” Then points would be earned for matches within the teams and the first one to reach 100 points proceeded to a bonus round, which involved matching an audience survey.

The host of that very first pilot and the resultant program was none other than Gene Rayburn, a radio personality and sometime actor who had just come off a run on Broadway as Dick Van Dyke's replacement in the smash hit Bye Bye Birdie. Rayburn would come to be known as the face of Match Game from 1962 until the mid-'80s (and is, of course, still the only host to have made any sort of impression with it in many peoples' eyes.)

Having been picked up as a series, the first episode aired on New Year's Eve of 1962 and this time featured Miss Arlene Francis (already a cornerstone of What's My Line?) and Skitch Henderson (a multi-talented composer and band leader who worked on The Tonight Show.) It was produced in New York City. With such scintillating questions such as “John loves his _____” and “Name a flavor of pudding,” the show ran into ratings trouble and was cancelled before the end of its first season.

Producer Mark Goodson (who was a game show legend, co-creating with Bill Todson such programs as Beat the Clock, Password, The Price is Right, I've Got a Secret, What's My Line?, Card Sharks and Family Feud) thus didn't see any point in worrying when one of the show's writers submitted a question that could be seen as suggestive, even perverse.

Dick DeBartolo posed the question, “Mary likes to pour gravy all over John's ______” and Goodson allowed it and others. Remarkably, in the wake of these potentially hilarious questions (which caused titters amongst the panelists and audience, but were nonetheless answered with restraint by the contestants) the ratings began to bounce back up! No less than Miss Jayne Mansfield (complete with dog in tow!) appeared as a panelist on at least one occasion, her competitor on this day being comedian Orson Bean. Bean would return years later on the '70s version of the show, as well as on many others including To Tell the Truth.

For most of the next five years, The Match Game won its time slot and became a top three hit amongst all daytime game shows. It was still doing well ratings-wise when NBC cancelled it in 1969 as part of a scheduling-marketing change in their daytime line-up. Most of those involved with The Match Game figured that it had moved on to that big bonus round in the sky. For his part, writer DeBartolo was hardly unemployed. He had managed to secure a steady position at the notoriously irreverent Mad magazine and holds a record for having had material of his published in the most consecutive issues (from 1966 – 2009!) That's him on the far right with Rayburn during a much later appearance with trash-TV host Geraldo Rivera.

But as it turned out, DeBartolo's warped sense of humor would find itself being put to use again, but this time in an all-new updating (this time on CBS) called Match Game '73! This time, there would be only two contestants and those two would do their best (over the course of two rounds) to match a six-pack of celebrity panelists. Again, Gene Rayburn would host. The first week of shows had the following panelists: Michael Landon, Vicki Lawrence, Jack Klugman, Jo Ann Pflug, Richard Dawson and Anita Gillette. Richard Dawson would become a permanent fixture, as would Charles Nelson Reilly and, at her husband Jack Klugman's express suggestion, Brett Somers.

Now with the 1970s in swing, the colorful program opened each episode with a twinkling, twirling portal that showed each star's face as the legendary announcer Johnny Olson (of The Price is Right fame -- “Come on down!”) called their name. Needless to say, this method of opening the show was and is my all-time favorite and I love to see who will be the next face revealed as the portal spins around!

As funky electric guitar music hummed, Olson, with his distinctive voice would say, "Get ready to match the stars!" One never knew WHO was going to pop up as the window revolved!

Again, the questions were suggestive (such as "After being hit by a steamroller, Norman had to slide his ______ under the door."), but now there was a tad more freedom in what the panelists could list as their answer. Even so, boobs and buns were about as far as anyone dared go. If genitalia, or anything very close to such, was mentioned, it was bleeped out and blacked out before airing! This lent a charming sort of wink-wink bent to the proceedings as the people involved would push the envelope of certain questions without ever actually opening it.

Match Game '73 was an instant hit, immediately becoming not only the #1 game show on television, but sometimes the #1 show on daytime, period! Host Rayburn (and his memorable long-necked microphone) began to abandon the buttoned-up, staid qualities that he'd generally displayed on the original program and proceeded to enjoy the loosey-goosey atmosphere of the new incarnation.

One reason the show got wackier as the week went on was that five shows were filmed in one day and five the next over the course of a Saturday and Sunday. Rayburn lived in Cape Cod, Massachusetts and would fly to Los Angeles, where the new show was taped, every two weeks, meaning that an entire month's worth of episodes were created in just four days. (With little to no preparation required beforehand, this was quite the cushy job! Wheel of Fortune has always been done the same way which means that Vanna White basically works four days a month, though she also has wardrobe fittings, promotional blurbs, occasional trips, etc... to deal with as well.)

Since a dinner break was called for towards the end of the day's taping – during which the host and panelists would often have a drinkie-poo – it soon became evident that the Thursday and Friday installments tended to be even more fun that then others and were particularly “can't miss.” Somers and Reilly reveled in taking pot-shots at one another, he ribbing her about her looks and she (and he himself) joshing about his less-than-burly manner.

Dawson, meanwhile, became extremely popular thanks to his proficiency in the bonus round, in which contestants had to match one celebrity of their choice (which was almost always Dawson) in completing a certain phrase (for example, “Tough _____” or “______ Chicken.”) He frequently took on a mincing quality meant to ape Hollywood Squares' Paul Lynde, though it was different enough (or bad enough?) that it only vaguely resembled its source.

Recurring characters would pop up in the (now lengthier and more involved) questions including Old Man Periwinkle, Horrible Hannah, Ugly Edna and, memorably, Dumb Dora and Dumb Donald. Rayburn would start a question, “Dumb Dora is so dumb...” to which the audience would roar back, “How dumb is she?!” As it continued, Match Game audiences grew more and more enthusiastic and vocal, sometimes to the delight, but sometimes also to the consternation, of the participants.

On many occasions, things would go haywire as Rayburn, Somers, Reilly, Dawson and Miss TV herself, frequent guest Betty White, would depart from the norm and get up from their seats to take part in all sorts of mayhem. Rayburn crashed through his entry door, White engaged in a fauz-striptease as bump 'n grind music played, Reilly fell to the floor in faux pain, Dawson ran out to kiss women in the audience and Rayburn drew a halt to the proceedings to fix broken mics or chairs.

Reilly, who had one of the most hideous toupees ever, would often take to wearing hats on the show while it was being “worked on.” One one occasion, he stunned viewers by briefly showing them his bald noggin under the Panama hat he had been wearing. Ironically, like Rayburn, he'd also gotten his Broadway start in 1960's Bye Bye Birdie (albeit in a small role) and would later act and direct several times on The Great White Way.

From 1973 to 1977 (with the name of the show augmented to fit each new calendar year), Match Game ruled the daytime airwaves and was a favorite program to many folks, young, old and in-between. In 1975, a weekly nighttime version called Match Game PM was introduced (with one episode being filmed at the tail end of each Saturday and Sunday tape day), which often featured stars of an even more notable caliber than the ones who often figured into the daytime version. This was a self-contained format (never spilling into a second episode) that I, as a structured type, appreciated a lot. It ran until 1981 and yielded 230 episodes.

At least two famous folks were contestants on Match Game before they'd made their mark. One was NFL coach and commentator Brian Billick (who now writes for MSN.com), shown here in all his lantern-jawed, leather-jacketed glory. Another was Kirstie Alley, miffed from the start at Rayburn's mispronunciation of her then-unusual first name and acting rather above it all throughout.

Things on the show began to sour a bit when 1978 brought the Star Wheel. By now, the finale of each game was more or less Richard Dawson's moment in the sun. For whatever reason, the powers that be decided to mix it up by putting the panelists' names on a huge wheel that the contestants would spin to see who they'd be trying to match in the bonus round. Not only did this lead to many mismatches in answers, but it took the wind out of Dawson's sails (who, by now, had his own mega-hit show Family Feud.) Things were never the same after this.

Dawson departed Match Game in 1978 after several months of surly demeanor and rotating male celebrities were placed in his signature spot such as McLean Stevenson and Robert Donner. At its peak, it had drawn 12.5 million viewers, setting records in daytime ratings that stood until General Hospital caught fire several years later with its “Luke and Laura” storyline. Now, after Dawson's departure and unsuccessful fiddling with the show's time slot (and, of course, the unavoidable slide in popularity that virtually all programs face eventually), the show was removed from CBS in 1979.

The series still had enough drawing power, though, to continue in a syndicated version and did so until 1982, adding three more years to its overall run. After this, various attempts were made to recapture the success of the '70s version, but none of them could make it. NBC bit once more with 1983's The Match Game-Hollywood Squares Hour, with Rayburn still hosting his half, but it didn't even last a year. A 1990 incarnation with Ross Shafer and a 1998 one with Michael Burger both tanked. This last one only featured five celebs in an effort to scale back... (In both 1985 and 1987, attempts were made to re-launch the show with Rayburn, but they didn't come to fruition.

Other tries have been made to get the show going again (including a bizarre re-working of it in 1996 with Dallas' Charlene Tilton as the host, which never got past the pilot stage.) Most likely, in this more crass, anything goes era, the entertainingly coy way in which suggestiveness was handled in prior years can never be replicated. Certainly the later editions of the game left much to be desired in their handling of the risque and were instead just crude and unfunny... None but about four episodes of the 1960s Match Game exist thanks to the practice of wiping/erasing tapes after each broadcast, but practically all of the '70s rendition have been saved for posterity.

By now, all of the principal on-camera participants from the glory days of Match Game have gone on to that great big bonus round in the sky. Rayburn died in 1999 at age eight-one of heart failure. Reilly passed away of pneumonia in 2007 at age seventy-six. Somers was gone just several months later of colon and stomach cancer at age eighty-three. The last of the four, Dawson, was taken by esophageal cancer just last year at age seventy-nine. With them, they took some of the funniest moments in game show history, but thankfully their legacy lives on through rebroadcasts of their hilarious shenanigans.

I'm Into Games

The (almost) complete demise of GSN – The Game Show Network – as a place at which to view classic game shows has been a real pain for me. When the channel started, they showed almost round the clock broadcasts of classic episodes of such shows as Match Game, The Price is Right (the old ones – with a dark-haired Bob Barker!), Hollywood Squares (with Paul Lynde), Tattletales, $25,000 Pyramid, To Tell the Truth and many, many more. Sadly for me, I didn’t have the station at that time! I was a cable subscriber and didn’t get the channel until I moved to my house and ordered satellite.

Almost simultaneously, GSN began introducing new game shows of their own and started phasing out all the classic shows. You might still catch Let’s Make a Deal, Blockbusters, Match Game or Family Feud on a weekend morning, but in order to see To Tell the Truth, What’s My Line?, I’ve Got a Secret, Password or a number of other old shows, you would have to record them because they were shown either during weekdays or, in most cases, broadcast overnight at some ungodly hour.

Now, the station is almost completely devoid of classic shows and is a wasteland of shitty original programming and rebroadcasts of recent game shows (some of which were successful like Deal or No Deal and some of which that didn’t make it such as 1 vs 100.) Having already watched TVLand enact a long, slow slide into oblivion, it has been hard for me to watch GSN do the same thing. I guess either there is no market for old game shows (which, to me, are almost always endlessly amusing, enthralling and interesting) or else they just believe that there isn’t one.

I like just about any old show (and there have been some real oddballs along the way), but my favorites are always the ones with celebrity panelists. The old classics like What’s My Line? and To Tell the Truth were, especially in the case of the former, so classy and elegant. However, even later fare such as Liar’s Club (which had a panel of four stars trying to convince contestants of the true purpose of some unusual item, only one of whom had the real answer) retained a tacky charm. Club used to give me access to one of my guilty pleasures, the smarmy, ultra-slick, tan comic actor Dick Gautier. (Look... You either like him or you don't!)

The long-running What's My Line? has devout following to this day. One reason is because each episode had a special feature at the end in which the panel would be blindfolded and were made to quiz a major star personality in order to obtain his or her identity. Often, the stars would disguise their voices to try to stump the panel. Practically anybody who was anybody appeared in this segment including some of the top stars EVER. Miss Joan Crawford appeared several times, but so did many major celebrities. Even an up and coming singer/actress named Barbra Streisand was selected to be a mystery guest. (Come to think of it, there probably aren't a great deal of living celebs who can say they were a mystery guest on WML. Most of them are dead now!)

Another aspect of the show that charmed (and continues to charm) a lot of fans was the friendly, slightly sassy, elegant and, above all, charming presence of regular panelist Arlene Francis. Miss Francis was with the show for practically all of its considerable run and could always be counted upon for winking good humor. She wore a distinctive heart-shaped diamond necklace (a first anniversary present from her husband Martin Gabel) that became legendary and took on a life of its own. Rare was the day that she didn't have it on on the air. She even wore it many years later when she was a panelist on the far more racy and loose Match Game. In 1988, a street thug snatched it from her neck, thus robbing her (and the world) of one of TV's most recognizable pieces of jewelry.

Seeing stars on game shows allows the viewer to witness someone they may only know from the movies or TV act solely as themselves (or at least as close as possible given the fact that even in this format a performer is likely to be putting on some sort of face.) The candid, unabashed moments that spring up can really endear a celebrity to the public (or occasionally turn the viewer off.)

I especially like to see stars I am only familiar with from their screen work on a show fighting to win money for their contestant. Someone like Barbara Rush or Joan Fontaine (both on Password) would genuinely strive to do her best and would be disappointed in herself if she failed. Mary Ann Mobley, on To Tell the Truth (both the 1980 edition and particularly the 1990 edition hosted by Gordon Elliott and Alex Trebek) was drop-dead glamorous, but when it came to getting to the bottom of who was the real person out of the three choices, she was like a prosecuting attorney (in a way that I nonetheless found captivating, I must say.) That 1990 version of Truth, by the way, featured a steep staircase that panelists had to descend. The always regal Miss Kitty Carlisle (who appeared on every incarnation of the show) had to navigate it in high heels and long gowns, usually with the help of a fellow panelist (in this shot, Chris Lemmon, Jack's son.)
Hollywood Squares was another outlet for seeing stars off the cuff. I adored Paul Lynde and his zingers were funny, but unexpected hilarity also came from people like the young Burt Reynolds, freed from the shackles of his action hero TV and movie persona. Vincent Price, known in later years for his campy horror films, also proved to be quite a witty person, his totally unique voice offering great spins on the one-liners. The series also allowed viewers to glimpse some of H-Town's most beautiful and glamorous women such as Zsa Zsa Gabor, Elke Sommer and Barbara Bain, among many others. Match Game, especially in its earliest seasons when regulars Brett Somers, Charles Nelson Reilly and Richard Dawson were in place and trading barbs with each other, was a terrific show, rife with double entendre and suggestiveness. When the format was revived years later, it suffered from the lack of social restraint. Since you could now write “Penis,” “Vagina” “Balls” and God knows what else on your card, there wasn’t a lot of room left for cleverness! Host Gene Rayburn was, to my child's eyes and ears, the king of lasciviousness, though watching him now he was actually quite erudite, well-read and tasteful. Match Game P.M. was a particular favorite of mine because the half hour was a self-contained game (unlike the daytime version in which games would stretch from episode to episode) and the caliber of stars tended to be a little brighter or at least a bit more unusual. Brett and Charles (who tended to wear some bizarre, deliberately ugly concoction) always sat next to one another, nit-picking each other endlessly and hysterically while Richard leaned on a Paul Lynde imitation for many of his laughs.
Regular readers of this blog (both of them! lol) know of my fascination with opening credits that show the stars’ faces and either display or announce their names. Match Game had one of the best methods for introducing the panel. A spinning, mod-looking square would spin around and reveal, in turn, the six celebrities as none other than the great Johnny Olson said their name aloud. You can imagine my delight in watching these old shows when the spinning frame would reveal Michael Landon, Joan Collins, Tab Hunter, Mary Wickes, Ethel Merman(!) and occasionally a new performer who would later become far more famous, such as Jamie Lee Curtis. One of my earliest "daddy" type crushes, CHiPs' Robert Pine, also appeared on the show occasionally in its later years. If his charming grin looks familiar, it may be because his cute son Chris Pine is now a popular actor thanks to the recent Star Trek redux.
As a kid, I used to daydream about my family being on Family Feud and would work out which five of us would be on it and in which order. Now that I’m older and my old time celebrity obsession is in full swing, I love to watch Feud eps that feature TV and movie stars playing for charity. The combinations of stars who are brought together can be quite staggering. It can also be eye-opening to see some folks who have been away from the limelight for a time and who may not have held up particularly well!

All-Star editions of Family Feud would bring together casts of shows that were either cult favorites (like The Brady Bunch) or then hits (like Eight is Enough.) There would also be groupings from Dallas, The Love Boat and other popular series. Stars enjoyed posing in offbeat ways while being revealed in the customary inset room filled with "antique" furniture and lamps. The Dallas gang lifted Larry Hagman into the air while The Love Boat men all pretended that they were flashing lone female Lauren Tewes. There would also be theme programs that bordered on the surreal (to hell with that. They WERE surreal!) Take, for example, the Heroes vs Villains episodes that put together combinations like Leonard Frey, Joan Collins, Beatrice Straight, Susan Lucci and Norman Fell as a team of villains! Some of the heroes included Marla Gibbs, Lynn Redgrave and Olympic gymnast Kurt Thomas(!)

Then there was the week that brought performers who had been honored with a star on the Hollywood Walk of Fame. This concept gave us teams that included a shockingly weathered, rail-thin Rory Calhoun and a less-than sturdy looking Dorothy Lamour! These veterans were playing alongside other folks such as Keenan Wynn, Cesar Romero, Gloria de Haven, Jayne Meadows and a still-lovely and elegant Arlene Dahl.
Tattletales was barely even a game, really. More a chance for three showbiz couples to answer questions about one another in order to win a little money for their respective sections of the studio audience. This show was unique in that it offered the public a chance to meet the spouses of the celebrities. Yes, there were quite a few celebrity couples, but often there were comedians or actors who brought their non-celeb wives to play. In the whirlwind, anything goes world of Hollywood, reruns of this show could probably be quite cringe inducing since marriages tend to have a brief shelf life there. (Take once happy, then not, Chuck Woolery and Jo Ann Pflug. I worshipped him, by the way and thought he was beautiful.) It wasn’t a requirement for the guests to be married. One infamous pairing had Dick Sergeant and “his lady” Fannie Flagg! Other times, closely connected costars from a series would appear, sometimes from daytime soaps. Due to the nature of the questions, though, it usually paid for the pair to be pretty familiar with one another.

The show was hosted by Bert Convy, he of the unbelievably thick Chia-Hair. I always enjoyed Bert and thought he was charming, attractive and good at being a host (certainly better than when he was an actor!) He hosted Tattletales, Super Password and Win, Lose or Draw among others. The odd thing is, in Peter Marshall’s autobiography (he being the longtime host of Hollywood Squares), he stated that there were only two people in the game show community that he didn’t like: Dan Rowan (of Rowan & Martin) and Bert Convy. He didn’t feel the need to state why although both men are deceased now. That remark has always confounded me and made me wonder what in the hell was up.

GSN used to sometimes run obscure shows like Double Dare, Body Language and the oddity Now You See It, which lined six (always horrifyingly dressed) contestants on a set of stairs as a wacky theme played. Half the fun is in seeing what people wore then and how they wore their hair! I just love taking in these vintage programs and always hope that someday they will dig them all back out or that a new channel will start to run them. (GSN II??)